Our Story

Frankie on the Beach came about from Frankie's love of the ocean and frolicking in the sand. Anyone who has a dog that likes to get down and dirty in the sand or anywhere for that matter, knows how hard it is to keep your best friend looking and smelling clean. The list is endless of what they love to roll around in. Hence, Frankie on the Beach was born.

We developed a line of dog haircare products using natural human grade ingredients, that are healthy and nurturing for the dogs' skin and at the same time, effective in controlling odor. Products that could be used as often as needed to keep dogs clean and fresh. Your dog will appreciate it, never mind how you will feel with a clean dog in the house. From all this came one of our best sellers, Frankie on the Beach probiotic dry shampoo developed by Malibu cosmetic extraordinaire Marissa Pomerantz.


Like many dog owners, my life revolves around my boy Frankie and his need to always hangout on the beaches of Malibu and jump in the ocean. It's great hanging out in Malibu with him, but I also wanted to look good, so he wasn't getting all the attention on the beach. This is how the idea of cool vintage Malibu style apparel came about. Merchandise from hoodies & T-shirts to trucker hats and even an accessory like a heavy-duty canvas beach bag to carry all Frankies toys and maybe a 6 pack of beer for myself.


Lastly, Frankie is creating his own special fund that will help the homeless vaccinate their own companions. We all know how special a dog is to us. It doesn't matter where you are in life whether you are rich, poor, or homeless, dogs will love you unconditionally. Let's help others keep their dogs healthy.


Frankie and I want to help so if you decide to purchase anything from Frankie on the Beach a percentage of the sales proceeds is going to a non-profit fund to kick start this mission.


There is so much more to come in terms of merchandise and products and what we want to do as a company to make a difference for our "four legged kids". Stay in touch for updates.

I sincerely hope you love what you see so far.

Anthony Bain Written Signature

★★★★★

Love Frankie on The Beach products! The Shampoo works extremely well, spreads quite easily, and a little goes a long way. The dry shampoo is a great time saver. We've used this many times on our golden doodle. Highly recommend giving the products a try, your pet won't be disappointed!

Matt
Fort Worth, TX
★★★★★

Got all the products of Frankie on the Beach line. Not sure what to say but WOW! It was such a pleasure to wash Duke, felt like we were on a tropical beach somewhere the fragrance and the texture of the shampoo is incredible. Duke had a bath about a week ago and still smells amazing. The odor eliminator is so amazing!! Tried some on my couch, the smell is so luxurious. Now I am not afraid when people come over for dinner and everything smells like dog. The den smells like a beach. You go Frankie...thanks for your line, finally something that smells incredible!!

Marianne & Duke
Savannah, Georgia
★★★★★

Purchased a Frankie on the Beach Hoodie and a bottle of the Dry Shampoo. The hoodie is fantastic looks so vintage and the comfort level is a 10! Wearing at the beaches in Florida getting a lot of questions about it. Dry shampoo is simply the bomb, where has this product been all this time.

Heidi
Miami Beach, Florida
★★★★★

First off I love Frankie, we see the big guy strolling on the beach all the time, we had to support his brand and the cause. Tried the shampoo and conditioner, our dog smelled like fresh coconut for almost 2 weeks. He is Labradoodle with delicate skin. Frankie on the beach shampoo & conditioner is perfect no itching or dry spots.

Frankie we love you!!

Anonymous
Los Angeles, CA