Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us or by mail using the details provided below:

Frankie on the Beach LLC
[Re: Privacy Compliance Officer]
17748 Revello Drive Pacific Palisades California 90272


Love Frankie on The Beach products! The Shampoo works extremely well, spreads quite easily, and a little goes a long way. The dry shampoo is a great time saver. We've used this many times on our golden doodle. Highly recommend giving the products a try, your pet won't be disappointed!

Fort Worth, TX

Got all the products of Frankie on the Beach line. Not sure what to say but WOW! It was such a pleasure to wash Duke, felt like we were on a tropical beach somewhere the fragrance and the texture of the shampoo is incredible. Duke had a bath about a week ago and still smells amazing. The odor eliminator is so amazing!! Tried some on my couch, the smell is so luxurious. Now I am not afraid when people come over for dinner and everything smells like dog. The den smells like a beach. You go Frankie...thanks for your line, finally something that smells incredible!!

Marianne & Duke
Savannah, Georgia

Purchased a Frankie on the Beach Hoodie and a bottle of the Dry Shampoo. The hoodie is fantastic looks so vintage and the comfort level is a 10! Wearing at the beaches in Florida getting a lot of questions about it. Dry shampoo is simply the bomb, where has this product been all this time.

Miami Beach, Florida

First off I love Frankie, we see the big guy strolling on the beach all the time, we had to support his brand and the cause. Tried the shampoo and conditioner, our dog smelled like fresh coconut for almost 2 weeks. He is Labradoodle with delicate skin. Frankie on the beach shampoo & conditioner is perfect no itching or dry spots.

Frankie we love you!!

Los Angeles, CA